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SportsETFs is an issuer of equity exchange-traded funds (ETFs) and currently offers the ProSports Sponsors ETF (FANZ), which holds companies that are sponsors or partners of the major professional American football, basketball, baseball, and hockey leagues. FANZ provides investors with the opportunity to invest in companies that believe an association with professional sports can lead to greater brand awareness and increased revenues.
SportsETFs is backed by rigorous research that focuses on the relationships between sports leagues and their partners and sponsors.
The companies captured in FANZ have partnered with their respective sports leagues because they view their affiliation as a means of reaching their target audience. Businesses use their league partnerships as a way to market and brand their products or services directly to fans of sports leagues.